This course aims at improving students' English proficiency in real business contexts, focusing on marketing and sales. It enhances communication skills for professional interactions, strategic thinking, and project management in these fields. Students will develop the ability to network, negotiate, and present ideas effectively in a business environment.

Course content:

• Networking Skills:

       Learn how to introduce yourself and your work.

       Master the elevator pitch and exchange contact details professionally.

• Project Management Communication: Gain skills to update and delegate tasks, and communicate project progress to stakeholders.
• Customer Communication & Persuasion: Learn techniques to persuade customers
• Marketing Strategy Communication: Structure communication for marketing strategies and simplify reporting on results.
• Negotiation & Decision-Making: Develop skills for negotiating agreements and making business decisions.
• Presenting Ideas & Innovations: Learn to present new ideas and navigate discussions about innovative concepts.
• Describing Business Processes: Master passive forms to describe processes and confidently answer questions after presentations.

In addition to the course book, the course includes tailored materials from the teacher‘s personal professional experience and digital marketing insights. AI ressources are also included in the programme.

Bitte mitbringen (Empfehlung: erst kurz vor Kursbeginn beschaffen):

Lehrbuch: Business Result Intermediate Student's Book with Online Practice, Oxford

ISBN: 978-0-19-473886-6

Status:

Kursnr.: X406A373

Beginn: Mo., 17.02.2025, 17:00 - 18:30 Uhr

Dauer: 14

Kursort: vhs, Cäcilienstr. 54, Raum 01

Gebühr: 168,00 €